Patient growth for physiotherapy-led MSK clinics
A fuller diary of the patients you want to treat.
Clinovo builds and runs the Google Ads, treatment-specific landing pages, follow-up and revenue tracking that turn local searches into patients who book, attend and pay. Built in your accounts, and reported from your booking system rather than an advertising dashboard.
A straight answer, not a pitch. If we are not the right fit for your clinic, you will know by minute ten.
One live client account
Read 4 Aug 2026
£434 → £1,415
Ad spend in, money collected, in 31 days, read from the clinic's own booking system
New patients, at £15.50 each
28
The 31 days before that
16 at £18.37
On £434 of Google Ads, 5 July to 4 August 2026. Not clicks, not enquiries: patients with a record in the system. See the whole chain
The same account, in full · 5 July to 4 August 2026
54
Appointments booked in 31 days
95%
Attendance: 41 of the 43 due appointments arrived
28
New patient records created, up from 16 the month before
18 → 45
Google reviews over the engagement, rating held at 5.0
Spend from the live Google Ads account. Bookings, attendance and money from the clinic's own practice-management system, not from an advertising dashboard. The collected figure says "at least" because this clinic does not put every transaction through the system. We do not publish the return-on-ad-spend multiple the platform reports. See the full chain, including what we refuse to claim
Sound familiar?
Your reviews are excellent. Your diary is not full. Something in between is leaking.
Between a patient searching in pain and a completed treatment plan there are six places the journey breaks. Most are invisible in an advertising dashboard, and every one of them is money you have already paid to attract. A missed Friday-evening call is a £450 plan that books somewhere else on Saturday morning.
01New patients arrive by referral and word of mouth, so a quiet month is out of your control
02A patient searching "shockwave therapy near me" lands on a generic physiotherapy page and leaves
03Calls ring out during treatment hours and nobody owns calling back
04Your highest-margin work, shockwave, pelvic health, return-to-sport, sits underused because nothing sets it apart
05You cannot see which marketing pound produced which attended appointment, so every spend decision is a guess
06Reviews arrive only when a clinician remembers to ask, which is rarely
The Diary Gap Calculator
How much could your unfilled diary be costing you?
Empty new-patient slots per week
8
Average treatment-plan value
£450
Average plan completion rate
70%
Potential revenue left unfilled
£10,080per month
£120,960 per year
See where your clinic is leaking patients.
Book a 15-minute call
Illustrative estimate only. Actual results depend on capacity, conversion, attendance and treatment uptake.
How it starts
Three steps. Start with 15 minutes, or buy the diagnosis outright.
Step one
A 15-minute call
You tell us about the clinic, we tell you honestly whether we can help. If your service mix or capacity does not justify our fee, we say so on the call and point you at what to fix first. Prefer not to talk to anyone? Go straight to step two.
Step two
The Clinic Growth Diagnostic
£295, delivered in five working days: a written diagnosis of your acquisition, conversion, follow-up, attendance and revenue leakage, scored, with a 90-day action plan. Credited in full against your implementation fee if you engage us within 30 days. Yours to keep either way.
Step three
The 90-day growth engagement
The core system is live inside the first three weeks: campaigns, landing page, tracking and follow-up workflow for one location and your best growth pathway. The rest of the 90 days is spent measuring and improving acquisition, booking, attendance and revenue.
The working document
The monthly report, page one.
This is the document every client reads once a month. The first rows come from the advertising account. The rows that decide whether we keep working together come from your booking and payment records, where nothing can be dressed up.
These are a real client's real figures for July, not a mock-up. The workings, the month-on-month, and the claims we refuse to make live on the proof page.
Monthly report · Elite Therapy Clinic
5 Jul – 4 Aug 2026
Ad spend
£434.14
Appointments booked
54
Recorded as attended
41 of 43
New patient records created
28
Cost per new patient
£15.50
Invoices outstanding
£0
Collected from those patients
£1,415
Every row below the spend line is read from the clinic's practice-management and payment records, never from the ads platform. Published with the owner's permission, and he will take a reference call.
What you see every month
Not a leads spreadsheet. The whole chain, ending in money.
Agencies report the first column and stop, because the first column is the one they control and the flattering one to show. Your dashboard runs to the last, read from your booking and payment records, because that is the only number that pays your clinicians. The proof page shows a live client's chain filled in, including the row that moved the wrong way.
01
Qualified enquiry
02
Contacted
03
Booked
04
Attended
05
Plan started
06
Plan completed
07
Collected revenue
How Clinovo works
The engagement, in six lines.
Most clinic owners we speak to have worked with an agency before and arrive carrying the scar tissue. So rather than tell you who we are better than, here is how the engagement is actually built. Every line is written into the agreement, and you should hold us to all of them.
Success measured by
Attended patients, treatment plans started and collected revenue, read from your booking and payment records
Accounts and data
Owned by your clinic from day one. Ads account, landing pages, analytics, all of it
Clinical copy
Reviewed by a GMC-registered doctor and approved by your clinical lead before publication
Strategy
Founder-led, with specialist execution and a deliberately limited client roster
Initial term
90 days, because judging acquisition work in less is guesswork
Thereafter
Monthly, with 30 days' notice and no exit fee. Everything keeps working if we part ways
We are a good fit if
You have two or more clinicians and someone who reliably owns the phone and inbox
You run at least one premium pathway: shockwave, pelvic health, post-op rehab, return-to-sport or a Body MOT programme
You have genuine open capacity, around twenty new-patient slots a month
You will share booking, attendance and revenue outcomes so the work can be judged on money, not clicks
We will decline, politely, if
You practise solo with a diary that is already close to full
Your service mix is assessments and low-value follow-ups only
You want a guaranteed number of patients or a guaranteed revenue figure
Your bookings are almost entirely low-margin insurer work
Declining you is not a sales tactic. Taking a fee from a clinic that cannot profit from it is how agencies churn clients, and we would rather keep the client list short and the referrals warm.
We build for physiotherapy-led MSK clinics because that is where our published results come from. The same six leak points sit in most private clinics, and we do take a small number outside MSK. If you run a private dental practice, there is a page for you. Either way, say so and we will tell you plainly whether our evidence transfers to your case values or whether it does not.
Our standing commitments
No fake urgency, no waiting lists, no spots running out. No guaranteed clinical outcomes, ever. No per-patient fees or revenue share. Your ad budget goes straight to Google, never through us, never marked up. And no return-on-ad-spend claim will ever appear on this site unless it comes from a clinic's actual books.
Questions clinic owners ask
Asked and answered.
What does it cost?
The Clinic Growth Diagnostic is £295. If you go on to engage us, implementation is £1,250 once, then £1,000 a month across a 90-day initial term. Your advertising budget is separate and paid by you directly to the platform, never through us. Those are the complete prices: no VAT is added and there is nothing else to pay.
How much of my time does it take?
A short onboarding week, then approvals within two working days when we send copy for clinical sign-off, a concise weekly summary to read, and one 30-minute call a month. The system is designed around a clinic that is busy treating.
How quickly is it live?
The system is typically built and live inside the first three weeks, provided access and approvals arrive on time. The first month is about launch quality, months two and three are about tuning cost per new patient, booking rate and attendance.
Am I locked in?
The initial term is 90 days, because judging acquisition work in less is guesswork. After that it runs monthly with 30 days' notice and no exit fee. If you leave, the accounts, the landing pages, the tracking and the data all stay with you, working.
Who actually does the work?
The founder, a GMC-registered doctor, personally runs strategy, the commercial diagnosis and your monthly review, supported by a specialist media contractor on campaign execution. The client list is kept deliberately small so that stays true.
Is patient data safe?
Health information never enters advertising tools. Forms collect only what an appointment request needs, conversion events are generic, and clinical records stay inside your practice-management system. Data-processing agreement and least-privilege access as standard.
Build a patient pipeline you can actually measure.
Fifteen minutes for a straight answer about whether we can help your clinic. Or order the diagnostic and have the written diagnosis in your inbox in five working days, no call required.