What you get
Ninety days to a system your clinic keeps.
One clinic location, one primary growth pathway, built in your own accounts. Everything below is the standard scope. Anything not listed is not included, which is deliberate: narrow scope is why it works and why the fee is what it is.
Days 1 to 7
Diagnose
We establish your commercial baseline: real open capacity, the average collected value of a completed plan, which services deserve the budget, what your tracking can currently prove, and where the patient journey breaks today. Nothing gets built until the numbers that justify building it are on the table.
Days 8 to 21
Build
Search campaigns for your highest-intent services, one focused landing page written for the patient in pain rather than the search engine, call and form tracking, the booking route, and the workflow that catches missed calls and unanswered enquiries before they book elsewhere.
Days 22 to 45
Optimise
Search terms, enquiry quality, landing-page conversion, and the change that usually pays for the whole engagement: how fast and how consistently your clinic answers. Response time is a marketing metric, and we treat it like one.
Days 46 to 90
Expand
Attendance, treatment-plan completion, a review workflow your clinicians will actually use, and scaling budget into the services that contribute margin. The output is a documented playbook that keeps working whether or not we do.
Included every month
Google Search campaigns for agreed high-intent services
Google Business Profile optimisation and a review workflow
One focused conversion landing page
Call, form, WhatsApp and online-booking tracking where technically available
Missed-call and enquiry follow-up workflow
Weekly optimisation and a summary you can read in two minutes
Monthly dashboard from ad source through to collected revenue
Front-desk conversion scripts and coaching notes
Deliberately out of scope
Full website redesign or unlimited web edits
Daily social-media management
Clinical advice, diagnosis, triage or promises about patient outcomes
Unlimited services, locations, creative requests or stakeholder meetings
Add when the core is stable
Meta Ads, once Google demand capture is working and privacy controls are confirmed
A second location or service-line campaign
Local SEO, location and service pages
Who does what
We run the system. You run the clinic. The line between is written down.
Clinovo
Your clinic
Builds and optimises the acquisition system
Provides accurate capacity, pricing and service information
Maintains tracking and reports commercial outcomes
Answers promptly and records booking, attendance and revenue
Drafts all advertising and landing-page content
Gives clinical approval before anything is published
Protects access and minimises the data collected
Maintains professional, privacy and regulatory compliance
Data and compliance
Health data never goes in advertising tools.
Your registration, your CQC position and your patients' trust are not things we experiment with. This is the part of clinic marketing most agencies get casually wrong.
Forms collect only what an appointment request needs, nothing more.
Symptoms, records, imaging and treatment notes stay inside your approved patient system, never in a marketing CRM.
Condition names and scan types never appear in event names, URLs or audience lists. Conversion events stay generic.
Targeting relies on search intent and geography, never condition-based retargeting.
Data-processing agreement, subprocessor list, least-privilege access and a retention schedule as standard.
What it costs
The price is on the page, because you should not have to ask.
Agencies hide fees so the number can be tuned to how much they think you will pay. Ours is the same for every clinic, written down before a call, and it is the total: nothing is added at the end.
Clinic Growth Diagnostic
£295
One-off. Credited in full against implementation if you engage us within 30 days.
Implementation
£1,250
One-off. Campaigns, landing page, tracking and follow-up workflow built and live.
Monthly management
£1,000
Per month, 90-day initial term, then 30 days' notice.
Advertising budget
Separate
Paid by you straight to Google. Never through us, never marked up.
These are the complete prices a clinic pays. No VAT is added, no per-patient fee, no share of your revenue.
The terms, plainly
Ninety-day initial term, then monthly with 30 days' notice and no exit penalty. Billed monthly in advance, every fee agreed in writing before you sign. The prices quoted are the total you pay: no VAT is added and nothing is billed on top. Ad budget goes from you to the platform directly, never marked up, never through us. You own the accounts, pages, analytics and patient data throughout, and keep them working if we part ways.